Is Cricut, Inc. (NASDAQ:CRCT) a buy in 2026?
Lean no. The Compass would trim Cricut, Inc. here, not add.
Profitable niche hardware maker trading at a premium to every sell-side target while its installed base actively shrinks.
Where CRCT is headed
Cricut in mid-2027 looks smaller, leaner, and cash-generative, but nothing like the pandemic-era growth story its bulls still whisper about. The connected machine installed base peaked in 2022 at around 9.4 million and has been drifting sideways as new user acquisition fails to offset engagement decay. The math that matters is engagement: paid subscribers to Cricut Access have been the one bright spot, but even that number rolls over once you strip out price increases from unit growth. Management has done a good job protecting margins, gross margin at 58% and operating margin above 30% are genuinely impressive for a consumer hardware business, but you don't get those margins by selling more machines. You get them by cutting hardware R&D, milking the subscriber base, and letting the platform coast.
Read the full Compass Direction on CRCT
The complete destination call, the overlooked angle, milestones, and bull, base, and bear price scenarios (around $5.90).
See the full CRCT analysisGet calls like this, free
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Frequently asked questions
Is Cricut, Inc. (NASDAQ:CRCT) a buy in 2026?
Lean no. The Compass would trim Cricut, Inc. here, not add. Profitable niche hardware maker trading at a premium to every sell-side target while its installed base actively shrinks.
What is CRCT's Compass Score?
Cricut, Inc. scores 74/100 on Alexandria's Compass, placing it in the "Favorable" tier. Scores blend eight factors and update weekly.
What is the price target for CRCT?
Alexandria's full Compass Direction includes bull, base, and bear price scenarios with the valuation math behind each. Read the full breakdown on the CRCT page.
Compass verdicts are AI-generated, forward-looking editorial research from publicly available data, not investment advice or a recommendation regarding any security. Scores and verdicts update as the data changes.